To create a catchy and creative advertising campaign for the launch of a programme run by the largest non-profit organisation in Singapore. Ads to run nationally across multiple platforms to raise awareness and increase sign-ups.
Creative: Accela developed a creative campaign based on catchy phrases to evoke ‘fear of missing out’ in C-suite executives for global and national brands. The language and design of the ads were a series of 3 ads in a row using quotes from the first person voice of a brands top executive.
Goal: C-suites and executive decision makers to engage and participate in activities, and join as members.
Engagement: Print ads in various SPH publications in English, Bahasa Melayu, Tamil, and Mandarin, digital billboard ads in the CBD, and digital ads on LinkedIn, Facebook, and cross promotional websites.
- 958 companies participated in activities
- 250 companies engaged
- 98 C-suite executives engaged
- 280 member sign-ups
- Drew over 10,000 users to the website through CTA