It All Starts With A Connection: Meet The New Accela Group

For our long-time clients and partners, you might have noticed things are looking a bit different around here these days. 

When Accela was conceived eight years ago, the idea was to be a “startup for startups” - offering the key services a new company would need across three different disciplines: communications, finance and talent. While those core offerings remain, the company has grown exponentially to offer expanded services within each vertical. We still work with startups - some who have been with us since the company began - but our work has diversified to support ​​many established brands and up and coming companies that will soon be household names.

In celebration of how far we’ve come and looking ahead to a brighter post-pandemic future, we’re excited to unveil our new look and feel for the company, with Accela Group remaining as the overarching brand which includes Accela Communications, Accela Finance & Corporate Secretary, and Accela Talent. 

Across our three verticals, one key theme stands out: the importance of connection. Our mission is to provide businesses with localised expertise across communications, finance and talent – empowering our clients with the knowledge needed to grow and develop their businesses. As a professional yet compassionate partner for modern businesses, we connect our clients to new communities, people and ways of working. 

Accela Communications connects narratives, helping our clients reach their target consumers through unique conversations and distinctive stories. Accela Finance & Corporate Secretary connects expertise with complex financial processes made simple for our clients. Accela Talent connects people, helping our clients empower their values through people. 

This theme of connection comes to life through our new brand visuals, evoking connectivity and free flowing conversations between Accela and our clients through expressive lines in each vertical’s signature colour. We’ve also updated these brand colours, creating a cohesive visual identity for the group as well as individual colour schemes to represent each vertical. 

We hope you all enjoy the new look which anchors us even more securely in our vision - stay tuned for more exciting content here and on Instagram in the weeks to come!