Sober October with Lyre’s
Accela Communications is celebrating Sober October, joining our client Lyre’s in their mission to help spread the word about the non-alcoholic movement.
Consumers don’t just do Dry January anymore, the shift towards more mindful drinking has rippled throughout the year with Moderation March, Dry July, and Sober October.
Thinking of trying out your own dry month? Read the full post, where we chat to the brand's Regional Asia Manager, Rachel Ling, and see how you can work their products into your drinks routine…