Five Ways To Strategically Leverage Influencer Marketing For Your Brand
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Traditional media (such as print, TV, billboards and radio) is highly effective for brands to reach a large consumer base, whereas digital media (such as social media, display and search) can be a useful tool to reach a more specific audience and to build consumer relationships. As part of the digital media sphere, companies are devoting more resources toward influencer marketing to propel their brand through the communities that these influencers have built.
