Spirits are high for Asia’s growing cocktail scene. Throughout the region, homegrown mixology talents are showcasing their creativity and cultural heritage, driving the cocktail industry forward at an exciting rate.

The Asian economy is reaping the benefits, as consumer spending on beer, spirits, and wine continues to grow rapidly, as has Asia’s global reputation as a leading cocktail destination.

Take a quick peek at our latest 5 Minutes With Michelle Ruddenklau, our Content Manager at Accela Communications! She shares the best career advice she's ever gotten and her favourite tunes.

Launching or expanding your business to a new market is an exhilarating yet challenging endeavour for any owner or entrepreneur. It requires careful, strategic planning, precise execution, and consistent, effective stakeholder communication. One invaluable partner that can and should support you on this journey is a PR agency.

If you haven’t experienced public relations (PR) as an integrated strategic service, you may be wondering if it is necessary for your company. Perhaps you think your mix of other marketing and advertising activities are sufficient, or that your business is too small to need PR. Maybe you're considering implementing a PR strategy on your own to save money. However, the truth is that PR is not a luxury for businesses in today's competitive landscape, it’s a need. Regardless of your organisation’s size or stage of growth, PR is essential for building and maintaining a positive brand image, connecting with stakeholders, and driving business success.

Glenn Chew knows their stuff - from bars to public relations, trivia and more. Read on to learn more about them.