The so-called ‘September Surge’ has generated a lot of buzz in recent months - five billion views on TikTok, to be exact. As a result, jobseekers have been preparing for a dynamic job market, with organisations ramping up their hiring at unprecedented rates. The concept is seen as a saving grace by job seekers and recruiters alike, who have been stifled by reduced headcounts and a passive job market over the last few years.

But here’s the twist – does the September Surge even exist? Some experts debate whether it’s real, emphasising that there are other times of the year to pay just as much attention to.

Effective expense management is critical for businesses in their early years, as it lays the foundation for a strong financial future. Unfortunately, many entrepreneurs encounter expense management pitfalls that can hinder productivity and impact the bottom line. In fact, a recent Entrepreneur article cites that 50% of small businesses fail in the first five years due to lack of financial freedom.