Find Authentic Voices for Your Brand with Tribe Marketing

Photo by John Schnobrich on Unsplash

Influencer marketing is nothing new; it is a staple in every marketer's version of a food pyramid. Brands continue to find new ways to remain authentic and relevant with their consumers and the most effective way to do that in 2022 is to build a brand that people actually want to engage with. 

This has led to the emergence of tribe marketing as consumers increasingly want to engage in a two-way mutual relationship with their favourite brands. As influencer marketing becomes increasingly more relevant for our clients, we’re doing a deep dive into tribe marketing and what you need to know about it - read more from Accela Communications.